GDPR Information

Last updated: August 2024

The General Data Protection Regulation (GDPR) is a European Union regulation that governs how organisations collect, store, and process personal data. Svenska Bageriet is committed to compliance with GDPR and protecting your data rights.

Data Controller

Svenska Bageriet is the data controller for personal data collected through this website. As data controller, we are responsible for deciding how and why your personal data is processed.

Contact details:
Svenska Bageriet
Storgatan 45
114 55 Stockholm
Sweden
Email: [email protected]

Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

Right to Access (Article 15)

You have the right to obtain confirmation as to whether we are processing your personal data and, if so, access to that data along with information about how we use it. You may request a copy of your personal data free of charge.

Right to Rectification (Article 16)

You have the right to have inaccurate personal data corrected without undue delay. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed.

Right to Erasure (Article 17)

Also known as the "right to be forgotten," you may request the deletion of your personal data when:

• The data is no longer necessary for the purpose it was collected
• You withdraw consent and there is no other legal basis for processing
• You object to processing and there are no overriding legitimate grounds
• The data has been unlawfully processed
• The data must be erased to comply with a legal obligation

Right to Restriction of Processing (Article 18)

You may request that we restrict the processing of your personal data when:

• You contest the accuracy of the data (restriction applies while we verify accuracy)
• Processing is unlawful but you oppose erasure
• We no longer need the data but you require it for legal claims
• You have objected to processing (restriction applies pending verification)

Right to Data Portability (Article 20)

You have the right to receive your personal data in a structured, commonly used, and machine-readable format. You may also request that we transmit this data directly to another controller, where technically feasible.

Right to Object (Article 21)

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes. If you object, we will cease processing unless we demonstrate compelling legitimate grounds that override your interests.

Right Not to Be Subject to Automated Decision-Making (Article 22)

You have the right not to be subject to decisions based solely on automated processing, including profiling, that produce legal effects or significantly affect you. We do not currently engage in such automated decision-making.

Right to Withdraw Consent

Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal.

How to Exercise Your Rights

To exercise any of your GDPR rights, please contact us using the details provided above. We will respond to your request within one month. If your request is complex or we receive numerous requests, we may extend this period by a further two months, in which case we will inform you.

To help us process your request, please provide:

• Your full name and contact details
• A clear description of what you are requesting
• Any information that will help us identify the data you are referring to

Identity Verification

To protect your privacy, we may request proof of identity before processing your request. This is to ensure that personal data is not disclosed to anyone who does not have the right to receive it.

Data Protection Authority

If you are not satisfied with how we handle your request or believe we are processing your data unlawfully, you have the right to lodge a complaint with a supervisory authority. In Sweden, this is:

Integritetsskyddsmyndigheten (IMY)
Box 8114
104 20 Stockholm
Sweden
Website: www.imy.se

Data Processing Activities

We process personal data for the following purposes:

• Order Processing: To fulfil orders and provide our bakery services
• Customer Communication: To respond to enquiries and provide order updates
• Website Operation: To maintain and improve our website
• Legal Compliance: To meet our legal and regulatory obligations

Data Retention

We retain personal data only as long as necessary for the purposes described above or as required by law. Order records are typically retained for 24 months after completion.

International Data Transfers

If we transfer your data outside the European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Updates to This Information

We may update this GDPR information from time to time. Any changes will be posted on this page with an updated revision date.